|
Test Market Results
UltraCrisp(TM) Tests a Leading Northeast Retailer
Results of test when switching to UltraCrisp(TM) Program:
Increase in movement = 12%
Increase in average retail price = 20%
Total additional cases = 3,900
Total additional sales dollars = $482,635
These additional Red Delicious sales came without stealing any sales from the varietal apple customers.
The retailer doing the test market works on a high/low ad format and historically had sold Red Delicious at a lower retail price than the varietals. When UltraCrisp(TM) was introduced they increased their retail price on UltraCrisp(TM) Red Delicious to the varietal level.
|
