Launching UltraCrisp(TM)

IDEAS FOR A SUCCESSFUL LAUNCH:

- Produce point of sale cards describing product.

- UltraCrisp(TM) buttons for the produce staff to wear.

- Leave UltraCrisp(TM) apples in the break room for the store personnel to sample.

UltraCrisp(TM) is a trademarked label and will not be offered to competing retailers in the same geographic areas.